'Soft Embrace' by Ruh Al-Alam / This is a stylistic and chic design with classic but distressed Arabic/Islamic decorative art. / Courtesy of the Artist
Ruh Al-Alam is best known for his brand 'Visual Dhikr', a term selected by the artist to describe his work, meaning "visually remember" or ponder upon the subject. With a background in typography and design, Ruh's artwork isn't limited to calligraphy, as he regularly works with photography, videography, installation, motion graphics and sculpture. In his latest project Ruh designed an amazing scarf collection, currently available at Islamic Design House.
Ruh Al-Alam told us that he "always wanted to design hijabs in a way that truly allowed women to express themselves without compromising their modest outlook to life and faith."
With many designs available on the market, but only a few with a well defined concept or theme, Ruh seized the opportunity to "bring through the identity, belief and passion of modern, independent and confident Muslim women, through subtle hijab designs."
The project posed several challenges as Ruh Al-Alam explains, "As a calligrapher and designer, it was a great challenge to design my calligraphic work in ways that didn’t seem slapped-on or too bold. I wanted the designs to be natural, pattern-like and unique as possible. Finding that right balance took a lot of planning as one has to imagine how a scarf may be wrapped in so many ways and if the design would be practical for many different types of outfits, not to mention the fabrics and printing techniques."
Working closely with Silk Route Clothing and Islamic Design House, Ruh's designs were eventually finalized to the current collection that offers something for everybody's taste and style. The collection includes scarves like Scripted Style, Vibrant Love, Classic Kufic, Soft Embrace, Simple Symmetry, Brushstrokes, Party of Poetry and Love letters.
An Exclusive Scarf Collection by Ruh Al-Alam
'Brushstrokes' by Ruh Al-Alam / Raw hand painted brushstrokes and splatter make up this unique design. Dark Arabic calligraphic brush strokes in contrast to the glacier grey give it a truly bold and confident look. / Courtesy of the Artist
'Brushstrokes' by Ruh Al-Alam / Courtesy of the Artist
'Party of Poetry'
'Party of Poetry' by Ruh Al-Alam / Confetti-like Arabic letterforms and marks form this mystic design like stars on a clear beautiful night. / Courtesy of the Artist
'Party of Poetry' by Ruh Al-Alam / Courtesy of the Artist
'Love letters' by Ruh Al-Alam / Confetti-like Arabic letterforms and marks form this fresh and flexible hijab design. / Courtesy of the Artist
'Love letters' by Ruh Al-Alam / Courtesy of the Artist
'Vibrant Love' by Ruh Al-Alam / This unique hijab design literally embodies love, with the Arabic word 'Hub' written in Thuluth script and makes a statement in the most affectionate way. / Courtesy of the Artist
'Vibrant Love' by Ruh Al-Alam / Courtesy of the Artist
To see all scarfs from the collection please visit Islamic Design House.