We all know that the Muslims from California to Kuala Lumpur and from Moscow to Johannesburg are brimming with talent, creativity and energy. So Silk Route is back on the search for that special someone who can fuse Modesty with Fashion flare and create an iconic Jilbab/Abaya design for the sensational spring collection.

Let your creativity flow…Get ‘StyleIn!’


Silk Route, a Jilbab/Abaya Brand based in London, UK, has been producing Islamic casual wear for over 5 years. They are now distributing to over 300 sellers around the world and are sold via the Islamic design House e-commerce websites in UK, USA, Canada, Egypt and Jordan and distributors in Nigeria and South Africa. Their first franchise store partnering with Islamic Design House opened in Jordan, Amman, in Ramadan 2010.


Silk Route pioneered the idea of an online Jilbab design competition back in 2007, the response was phenomenal, with over 100 submissions and 60000 people participating and they recruited the top designers into their design team. Once again, in a pursuit to encourage and support the talent of young aspiring Muslims everywhere, Silk Rout StyleIn! Jilbab Design 2011 competition will be launching on a huge global platform. Budding designers from professional and non-professional backgrounds can showcase their designs to millions of people around the world.




The top prize for the winner is amazing, the winning design will be created and launched in Silk Route Spring 2012 collection with a wide press coverage from Muslim Magazines and they will win £500 cash. Not only that, but they will secure a 6 months internship with the Silk Route design team and mentoring from the Head designer Adnan Khalid. The winner will also receive a Rabia Z. Signature Gathered-Top Sheyla and a one hour Skype consultation with renowned fashion designer and one of our esteemed Judges, Rabia Z.


Second and third place designers will also get a cash prize of £300 and £200 and mention in all press coverage and even a chance of their design featuring in the Spring 2012 collection. Adnan says ‘Being part of the team at SR ever since taking part in the 2007 competition has opened up great possibilities…there is a great deal to be explored, a lot to do and immense success awaits the community of Designers who choose this way Insha Allah’.



The competition will launch on July 14, 2011 and the deadline for final submissions is August 31, 2011, so that’s six weeks to get out your sketch pads and start creating and refining some iconic designs.


Voting on the designs will begin on the August 14, 2011 and will continue for one month until the September 14, 2011.


On the September 14, 2011 the top 20 designs, as voted by the public, will be forwarded to the esteemed panel of Judges; Silk Route Head designer Adnan Khalid, Fashion designer and entrepreneur Rabia Z. and pan-Arab T.V personality and fashion designer Muna Abu Sulayman. They will have up to a week to decide on a winner and their Top Ten.

The winner will be announced on September 24, 2011.


For more information visit:

All photos: Courtesy of Silk Route, © Copyright Silk Route

  • Young Arab Fashion Designer
    Nov 08, 2011 - 9:56:52

    Jilbab Design 2011 competition will be launching on a huge global platform. Budding designers from professional and non-professional backgrounds can showcase their designs to millions of people around the world.

  • salamatu nartey
    Jul 26, 2011 - 21:01:23

    i have registured, but i dont know how to go about it . pls can u help

    Jul 20, 2011 - 13:03:41


    Like what makes you think that you still can’t look attractive in a Jilbab? Yes it’s ment to be modest and not eye catching.
    But in these modern days, even looking unattractive to men is like trying to walk around in a paper bag, because although women need to hide their beauty, maybe men should lower their gaze for a difference? And how about they dress appropriatly as well. Do you know the dress code for men? hmmmm i guess not?
    not starting an argument, just stating a fact and standing up for my Muslims sisters who like fashion but fuse it with modesty. I personally don’t wear one, but if it’s to stand up to the women that cover up during the blazing heat and still try and look ‘Unattractive’? they can still manage it? how about some guys for a change, keep your top’s on during summer?
    Seriously, look at the other people than the women wanting to be stylish and modest at the same time wink


  • nanefort
    Jul 18, 2011 - 17:55:12

    it is necessary to be Musilm?

  • mohammed
    Jul 09, 2011 - 17:55:25

    Asalamualikum just wanted to find out if u can organize somting of this in south africa and if we can open up a store of the islamic arts in sa pls let me knw on how abouts we can do it…thanks

  • myname
    Jul 09, 2011 - 17:01:01

    I think so

  • noname
    Jul 09, 2011 - 10:08:53

    I think this looks wrong, a hijb shouldn’t be something “stylish” you know, the effect shouldn’t be a eye catcher, it is suposed to let you look unattractive to men wink

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