INSIDE OUT is a large-scale participatory art project that transforms messages of personal identity into pieces of artistic work.

Everyone is challenged to use black and white photographic portraits to discover, reveal and share the untold stories and images of people around the world. These digitally uploaded images will be made into posters and sent back to the project’s co-creators for them to exhibit in their own communities. People can participate as an individual or in a group; posters can be placed anywhere, from a solitary image in an office window to a wall of portraits on an abandoned building or a full stadium. These exhibitions will be documented, archived and viewable virtually.

JR, a semi-anonymous French street artist who uses his camera to show the world its true face, by pasting photos of the human face across massive canvases. Working anonymously, pasting his giant images on buildings, trains, bridges, the often-guerrilla artist JR forces us to see each other. Traveling to distant, often dangerous places—the slums of Kenya, the favelas of Brazil—he infiltrates communities, befriending inhabitants and recruiting them as models and collaborators. He gets in his subjects’ faces with a 28mm wide-angle lens, resulting in portraits that are unguarded, funny, soulful, real, that capture the sprits of individuals who normally go unseen. The blown-up images pasted on urban surfaces – the sides of buildings, bridges, trains, buses, on rooftops—confront and engage audiences where they least expect it. Images of Parisian thugs are pasted up in bourgeois neighborhoods; photos of Israelis and Palestinians are posted together on both sides of the walls that separate them.

At TED2011, he makes his audacious TED Prize wish: to use art to turn the world inside out.


Learn more about his work and learn how you can join in at http://insideoutproject.net
Source: http://www.ted.com/talks/jr_s_ted_prize_wish_use_art_to_turn_the_world_inside_out.html


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