POSTER FOR TOMORROW: THE RIGHT TO EDUCATION

Creative brief

Let’s start with the facts : Every child in the world is guaranteed a primary education (at least) under the Universal Declaration of Human Rights.

The second Millennium Development Goal, a declaration adopted by all UN member states, is to “ensure that, by 2015, children everywhere, boys and girls alike, will be able to complete a full course of primary schooling.”

Yet 121 million children (at a conservative estimate) do not attend primary school. That’s a figure that equates to almost 2% of the world’s population, or more people than live in Mexico. Either way you look at it, it’s a huge amount.

A child can be denied an education because they have to work to support their family. A child can be denied an education because they’re disabled. Or they believe in the ‘wrong’ religion. Or they’re the ‘wrong’ sex. Or are from the ‘wrong’ country. Whatever. Every child has the same right to an education. And a proper education.

This is a pressing problem in developing countries. But it’s an issue that affects us all. Illiteracy and innumeracy are problems that are on the rise (or never went away) in the West. In France illiteracy has become a “cause nationale”. With 3.1 million people unable to read, write or count, the rate of illiteracy in the U.K. is “unacceptably” high, while according to the National Adult Literacy Survey, 42 million adult Americans can’t read and current estimates have the number of functionally illiterate adults in the U.S. increasing by approximately 2,500,000 persons each year.

An education gives people the chance to break the cycle of poverty; it can stop discrimination; it gives hope. Take away a child’s education, and you take away that chance. Education is the building block on which society grows and flourishes. It’s not a question of deserving an education, it’s a right. It’s your right, our right, everyone’s right.

And until we have universal education, our world will simply be wrong.

Online submission
Individuals can each submit up to ten original posters via the poster for tomorrow website. There is no charge for entry.

Specifications
File size: 2953×4134 pixels
Resolution: 150 dpi

Call for entries dates
10 March: Call for entries opens
10 July: Call for entries closes (12:00 pacific daylight time).

International jury
The competition is judged in two phases by two different international jury panels.

In the online jury session, posters will be reviewed by a panel of international communication professionals. They will shortlist 400 designs to go forward to the second phase of judging.
In the second phase, the live jury will pick the 100 designs that will make up the final selection. The winning posters will be announced on 10 December 2011

Awards and Exhibition
The top ten designs, as chosen by the jury, will become part of the permanent collection of a series of prestigious design museums worldwide.

•  Poster Museum at Wilanow
•  Dansk Plakatmuseum (The Danish Poster Museum)
•  Museum für Gestaltung Zürich, Plakatsammlung
•  Graphic Design Museum in BREDA Netherland
•  Les Arts Decoratifs de Paris
•  Lahti Poster Museum in Finland
•  Victoria and Albert Museum
•  Design museum Gent
•  Center for the Study of Political Graphics

The top 100 posters (as selected by the jury) will be included in “The Right to Education” simultaneous exhibitions worldwide to be held on 10 December 2011. These 100 posters will be also be collected and published in a book to be distributed internationally.

For more information, please visit:
http://www.posterfortomorrow.org